Join Us for a Special Ag Media Panel

When: 8:30-10 a.m., Wednesday, April 15, 2026

Where: Majestic C, Marriott St. Louis Grand Hotel

If you're coming to the NAMA Convention, we hope you will join us to hear from ag media experts prior to the start of the convention. They will provide an update on the latest media consumption trends and research, plus a discussion on their own insights from attribution studies. The discussions will provide a broad overview of what's new in ag media, with a special focus on how farm radio performs in the media mix.

Our panelists:

• Debbie Boyle, Kynetec Research
• Jennifer Saylor, JL Farmakis
• John Baker, Brownfield Ag News
• Sherri Sadon, Katz Radio Group

All are welcome. RSVP is helpful for our planning but not required. https://conta.cc/4bTHC5W

Can't make the meeting but still interested? Come see NAFB at Connection Point during the convention! Or indicate here that you would like the summary from the meeting!

Please contact Gardner Hatch, ghatch@nafb.com, with any questions.

Farm radio is local, it’s mobile and it’s trusted. Even with the abundance of multiple media and information sources that U.S. farmers have at their fingertips today, market research shows the trust in the farm broadcaster leads listeners to rank ag radio as their #1 choice for daily ag news and information.

A 2025 national listenership research study of 1,001 farmers and ranchers conducted by Kynetec Research also validates the importance of farm radio as one of the primary sources for learning about new products and services – and driving action.

Click here for the Kynetec Farm Radio Listenership Research results.
 

FIRST CHOICE FOR AG NEWS AND INFORMATION: 42% of farmers select farm radio as their 1st choice for trustworthy ag news and information – far outpacing other ag media.
HIGH FREQUENCY: Farm radio is the highest-frequented medium, reaching farmers where they are at the moment.
LEADING DESTINATION: Ag markets (80%) and local weather (82%) are the most important information farmers gather from farm radio.
 

TRUST FACTOR: 59% of farmers say that hearing a farm broadcaster mention a product/company has a positive impact on their perception of that product/company.
ULTIMATE INFLUENCERS: Significantly more (46%) farmers say broadcasters are more trustworthy, engaging and impactful vs ag influencers (14%).
GOING DIGITAL: In addition to over the air, a growing number of listeners are tuning in via podcasts, streaming and web videos (26%). Broadcasters are responding with audio and video content for multiple media platforms.
 

TOP SOURCE: Farm radio is among the primary sources from which listeners hear about new ag products and services. To learn more after hearing an ad on the radio, 65% turn to their local retailer and 63% research online.
PURCHASE INFLUENCE: Those who turn to their retailer after hearing a farm radio ad either purchase or intend to purchase (80%).