If You Have Yet to Register, Now
is the Time
In barely six weeks, the 64th Annual Convention
of the National Association of Farm Broadcasting will gather in
Kansas City...continuedOn the Marketing & Promotion Road: Mike
Parry
It's October and I can't wait for Halloween and costumes...continued
Secretary of Agriculture Confirmed Speaker at
Convention
U.S. Secretary of Agriculture Ed Schafer will kick-off the 2008
NAFB Convention on...continued
NAFB Foundation Scholarship Recipients Announced
The NAFB Foundation has awarded three scholarships to
college...continued
Notice of NAFB Annual Membership Meeting
The Annual Membership Meeting of the National Association of
Farm Broadcasting will convene Thursday, November 13...continued
President's Report
NAFB 2008 President Randy Koenen invites you to listen to his
"President's Minute"...continued
National Officer Candidates Announce Intentions
Two NAFB members have announced their intended
candidacy for National Vice President of NAFB...continued
WOSU, ABN Radio Announce New Partnership
WOSU Public Media has announced a new partnership with ABN
Radio, the largest farm radio network in Ohio...continued
Tom Hoy Photographs on Exhibit at
National Press Club
Photographs of Tom Hoy, Washington Star staff
photographer and Honorary NAFB Member, will be featured...continued
NAFB Members On the Scene
See what NAFB members have been up to lately...continued
NAFB Calendar of Events
Coming soon to a
tradeshow near you...
New Member Listings
See who is new to NAFB
eChats Formatted for Printing
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National
Association of Farm Broadcasting | P.O. Box 500 | Platte
City, MO 64079
If You Have Yet To Register, Now Is the Time
In barely six weeks, the 64th
Annual Convention of the National Association of Farm
Broadcasting will gather in Kansas City at the
familiar Westin Crown Center.
Are your registered? You will not be
receiving a Postal mailing to register for the Convention
and to make your hotel registration. You can do so at
www.nafb.com or by calling the office at 816.431.4032.
In fact, all you need to know about the Convention is on the
NAFB Web site.
Our theme "Making Waves, Lifting Tides"
highlights the powerful research NAFB will unveil on
Thursday, November 13
--
the NAFB National Producer Media-Use
Wave Study. Make plans to attend the session, from 2 to 3
p.m. that afternoon, just before the Annual Membership
Meeting and individual member Council meetings.
The NAFB Foundation Luncheon again will
officially open the Convention at 11:30 on Wednesday,
November 12. That afternoon will feature two educational
sessions, including a shared rural lifestyle panel with the
NAMA "Trends in Agriculture" event at the Hyatt. Our opening
reception will be that night at 6 p.m.
Friday, November 14, offers a morning
trip to the Kansas City Board of Trade and a special
afternoon professional development workshop. And of course,
count on all the fun, networking, and some surprises.
Don't wait to register -- our room
block at the Crown Center Westin is not unlimited.
Back to the Top
On the Marketing & Promotion Road: Mike Parry

It's October and I can't wait for Halloween and
costumes. The grandkids are so excited about trick
or treating, that's all they talk about. Their
expectations of that evening are very high. Just
thinking of the unknown amount of treats gives them
an adrenaline rush, like the sugar high from the
candy. I think that's where I'm
at with the 2008 National Producer Media-Use Wave
Study. I'm so excited for the release at the
November Convention that I can hardly stand it.
Every day I think about the data being collected and
how it will help so many effectively place marketing
programs by having the most current information
available on all media use.
I can see it now, November 12,
2008, watching all the dignitaries walking down the
red carpet to view the presentation. Look at them,
walking through the spinning spotlights in full
dress. Can you see them . . . .John Deere, Syngenta,
Monsanto, Mosaic, Case IH. Oops, reality check
here. So maybe there won't be a red carpet for the
release of the Wave Study, but there will be
eye-opening, mouth-dropping data presented that will
surely keep the industry buzzing for quite some
time. Hope to see you at the NAFB Convention.
A quick recap of September: I
never made it to Des Moines as time got away from
me. It was three days in Milwaukee, starting with
the Open Roads agency and John Anderson. On to
Bader-Rutter, it was an enlightening visit with
Jacci Buehl and staff. It was then down to Park
Ridge, Ill., and a good discussion with Will Murphy
and Company at Farm Journal Media.
Not too much time to rest as I
was back home and then off to Austin, Texas,
speaking about our Rural Lifestyle Report at the NAB
Radio Show. I'll be talking with you more down the
road about my NAB Radio Show experience and some
things I heard that you need to hear too! Stay
tuned for more on that.
I finished off the month with a
trip to Kansas City and a couple of meetings. Your
M&P leaders met with research firm Market
Directions about NAFB interests in taking the "next"
step with our Rural Lifestyle research. Susan
Spaulding and Lyssa Surface gave us some things to
think about. Then it was a visit with Barry Nelson
and Eric Hodson at John Deere. Again one comes to
realize that with every business, change is
inevitable. Thanks to Barry and Eric for a heads-up
on changes at John Deere.
As always, if there is anything
I can help your organization with give me a call or
shoot an e-mail.
Until next time . . .
"Success
is a journey, not a destination."
--Ben Sweetland
Back to the
Top
Secretary of Agriculture Confirmed Speaker at
Convention
U.S. Secretary of Agriculture Ed
Schafer will kick-off the 2008 NAFB Convention on
Wednesday, Nov. 12 wi th a news conference. Broadcast
members will want to schedule their arrival at the
Convention to be on hand for the Secretary's remarks at
11 a.m. The Secretary's visit will come just eight days
after the Presidential Election.
Secretary Schafer was sworn in as the 29th Secretary of
the U.S. Department of Agriculture (USDA) on January 28,
2008. He served as North Dakota's governor from 1992 to
2000 and made diversifying and expanding North Dakota's
economy, reducing the cost of government and advancing
agriculture his top priorities in office.
Schafer
was elected chair of the Republican Governors
Association in 2000 and that same year he co-founded and
co-chaired the Governors Biotechnology Partnership to
increase public understanding and support for the
benefits of agricultural biotechnology.
After leaving office in 2000, he co-founded Extend
America, a venture capital-backed company, to provide
wireless voice and high-speed data services to
commercial and residential customers in five rural
Midwestern states. He also served as a director of the
Theodore Roosevelt Medora Foundation.
NAFB Foundation Scholarship Recipients Announced
The NAFB Foundation has awarded three
scholarships to college students actively seeking a
career in agricultural journalism. The recipients
formally will be accepting their scholarships at the
Foundation Luncheon on Wednesday, November 12.
Glenn Kummerow Memorial Scholarship - $5,000
Katie AllenMarceline, Missouri
Katie
Allen is from Marceline, Missouri. She is the
23-year-old daughter of Kevin and Brenda Allen and
sister to five younger siblings: Krista, Eric, Becca,
Natalie and Halle. Katie's passion for agriculture
derived from her family's north Missouri farm, where
she grew up around row crops, Limousin and
commercial cattle, hogs and sheep. She exhibited
livestock in 4-H and now enjoys judging livestock
shows and helping her brother and sisters get their
animals ready on summer show days.
Katie graduated from the
University of Missouri with a degree in agricultural
journalism and double minor in animal science and
agricultural economics in May 2008. While at Mizzou,
Katie was involved in Collegiate CattleWomen, Block
and Bridle and the Agricultural Communicators of
Tomorrow. She also represented MU on the 2006
Livestock Judging Team and 2007 reserve national
champion Meat Animal Evaluation Team. Her team lost
that national championship to Texas Tech University.
Katie is now a first-year
Master's student in agricultural communications at
Texas Tech, where she is serving as a graduate
student assistant. Katie hopes to broaden her
knowledge in food safety, ag policy and
communications in the graduate program. She has an
interest in government and hopes to one day report
on political issues relating to agriculture as a
writer and broadcaster.
NAFB Scholarship - $4,000
Rachel Moten Chicago, Illinois
Rachel
Moten
is from Chicago, Illinois and is currently a junior
at the University of Missouri - Columbia. She plans
to attain a bachelor's degree in Agricultural
Journalism with a minor in Spanish and International
Agriculture. Rachel describes herself as "having a
serving heart and a humorous, gregarious,
extroverted, and open-minded personality."
Throughout her youth and now
adulthood, she has always enjoyed writing and
speaking. Rachel's career focus is to report on
health and nutrition topics in addition to
international topics. She has done podcast reporting
for the University's College of Agriculture, Food
and Natural Resources (CAFNR). She was also their
department intern. Her internship included designing
and completing a CAFNR newsletter geared toward
prospective students and working with other
recruitment efforts by the department. Rachel plans
on becoming a reporter focusing on health and
nutrition, possibly in a smaller market.
Rachel is very active in the
ministry of serving others and evangelizing. Her
parents are Rita and Doyle Moten. Her younger sister
is Brianna Moten. Rachel also enjoys playing tennis,
basketball, and soccer. In her spare time she loves
talking, reading, writing, reading the Bible,
drawing, and spending time with family and friends.
NAFB Scholarship - $4,000
Katlin Amaral Denair, California
Katlin Amaral grew up in California's heartland, the
central valley in Denair, California. She attended
Modesto Junior College for two years before
transferring to Oklahoma State University, where she
received her Bachelor of Science degree in
Agricultural Communications. While at OSU she was
able to travel to Italy through the study abroad
program and Australia as part of the Oklahoma
Agricultural Leadership Encounter leadership group.
She is currently pursuing her
master's degree in agricultural communications at
the University of Arkansas. At U of A she teaches
four agricultural communications lab courses and is
active in Agricultural Communicators of Tomorrow,
serving as the student adviser. Her graduate
research specializes in a perceived educational
needs survey of agritourism business owners in the
state of Arkansas.
She has completed internships
at Schreiber Foods in Green Bay, Wisc., and Hilmar
Cheese Company in Hilmar, Calif. In her spare time
she enjoys traveling, reading and spending time with
her family and friends.
Back to the
Top
Notice of NAFB Annual Membership Meeting
The Annual Membership Meeting
of the National Association of Farm Broadcasting
will convene Thursday, November 13, at 3:15 p.m. in
the Liberty Room of the Westin Crown Center hotel,
Kansas City. All members of all Councils are invited
and encouraged to attend.
Individual member Council
meetings will follow, at 4 p.m., on November
13. Regional Broadcast Council meetings will convene
at 5 p.m.
Eligible voting Broadcast
Council members may request an absentee ballot, if
you will not be attending the Annual Convention or
membership meetings. That ballot should be requested
by Friday, October 10. Ballots must be returned to
the NAFB national office no later than one week
prior to the election of officers, which will occur
November 13. Ballots will remain sealed until
ballots are counted at the election.
Back to the Top
National Officer Candidates Announce Intentions
Two NAFB members have announced their intended
candidacy for National Vice President of NAFB.
Lindsay Hill
Buckeye Ag Radio Network/ABN Radio
Lindsay
began her radio career working as a studio producer
and delivering market reports for ABN Radio. From
there, she
advanced
to the position of coordinating producer of the
television show
AgriCountry. She worked as a marketing
executive for Ohio's Country Journal before
moving on to a broadcast and sales position at WRFD-AM
with
Ohio Farm Radio.
In 2005, she and her husband, Andy Vance, launched
The Buckeye Ag Radio Network. Then in early 2007,
the couple took over operations of ABN Radio,
bringing Lindsay back to the place she got
her start.
Lindsay
was raised in DeGraff, Ohio and eventually returned
to her family's home farm, where she serves on the
planning committee for the Top-of-Ohio Ag Tour.
Lindsay joined NAFB immediately upon
embarking on her career as a farm broadcaster and
has served as both a Broadcast Council and
Management and Sales Council member. She has been
nominated for the NAFB Horizon Award, served as
co-chair of 2007 Washington Watch, has moderated
discussion panels and participated in the Changing
Business Models panel during the 2007 NAFB
Convention.
Lindsay
serves on the executive committee for the Ohio
Agricultural Council, as chair of the annual Ohio
Agricultural Hall of Fame ceremony. She was recently
nominated by Congressman Jim Jordan and selected to
receive the prestigious William Oxley Thompson Award
from the Ohio State University Alumni Association
recognizing early career achievement.
Tricia Braid Terry
RFD Illinois Radio Network
Tricia Braid Terry
is the radio news manager for the Illinois Farm
Bureau. She serves as executive producer of daily
news content for radio, producing both features and
news segments for RFD Illinois.
Previously, she was a field editor for
Illinois
AgriNews, and held the same position with Prairie Farmer Magazine. She was the
communications director for the Macon County Farm
Bureau prior to joining the staff at WMBD/WIRL in
2004.
Tricia
was the 2008 recipient of an American Farm Bureau
Federation Public Relations Award for Best Audio
Feature Story. She also has received both the
Illinois Corn Growers and Illinois Soybean Growers
Excellence in Broadcasting awards (2005 and 2007)
and the Illinois Soybean Association Excellence in
Print Media in 2001. She has been nominated for the
Horizon Award.
Her NAFB activities include serving on several
committees including the Trade Talk Committee, the
Media Room Planning Committee, and the Convention
Planning Committee. Tricia also served as an East
Regional Director.
Tricia
is a graduate of the Illinois Agricultural
Leadership Program and is one of two representatives
of the Illinois Farm Bureau on the Illinois
Agricultural Association Volunteer Coordinating
Council.
She lives in Funks Grove with her husband, Russ, and
sons, Duncan and Ian.
Back to
the Top
WOSU,
ABN Radio Announce New Partnership
WOSU Public Media has announced a new partnership
with ABN Radio, the largest farm radio network in Ohio.
ABN will relocate their headquarters to WOSU facilities
on the Ohio State campus in Columbus in early 2009. According to WOSU General Manager Tom Rieland, "This
partnership is a perfect match for WOSU and ABN and
supports the mission of both of our media operations and
Ohio State. It's a unique opportunity that could lead to
many interesting programming collaborations in the
future."
The announcement about the new endeavor
was made on the first day of the Farm Science Review,
the annual outdoor agricultural show hosted by the
College of Food, Agricultural, and Environmental
Sciences.
Lindsay Hill, chief marketing officer
for ABN, said announcing the partnership at the Farm
Science Review was only natural.
"Farm Science
Review is the university's largest annual celebration of
agriculture, so it is only fitting that this event would
serve as a stage for unveiling these plans," Lindsay said.
"Having the university's president, E. Gordon Gee, on
hand was also important because he shared in this vision
early on, recognizing the synergies it would provide."
ABN plans to move early next year, pending the
completion of studio renovations. The company produces
agricultural radio programming that is heard on over 65
stations across Ohio and provides programming for five
other states as well.
(pictured
left to right) Ohio State University President E.
Gordon Gee; Lindsay Hill chief marketing
officer for ABN; WOSU General Manager Tom Rieland;
Andy Vance ABN chief executive officer. Photo
Credit: ZimmComm New Media
Back to the Top
Tom Hoy Photographs on Exhibit at National Press
Club
Photographs of Tom Hoy,
Washington Star staff photographer and
Honorary NAFB Member, will be featured in the
upcoming exhibit "A Decade of Washington News
Photography: 1956-1966" at the National Press
Club. An opening reception for the exhibit will
be held from 5:30 to 7 p.m. Friday, October 3.
The show will run through October 21.
Back to the Top
NAFB Members
On the Scene
Don Wick with the Red River Farm Network (right)
interviewing United Soybean Board (USB) Director
Bob Kirchner, a soybean farmer from Brewster, Minn.,
at the FarmFest outdoor farm show held in July near Redwood
Falls, Minnesota.
Chad Moyer (left), KTIC-Rural
Radio Network, did a remote from on top of a 7000 bu
grain bin at Husker Harvest Days, Sept 9-11, 2008 in
Grand Island, NE. Also in the picture is "Big Al"
Arndt, District Sales Manager for Brock Grain
Systems, Milford, Indiana.
NAFB Calendar of
Events
World Dairy Expo
September 30-October 4
Madison, WI
NAFB Annual Convention
November 12-14
Kansas City, MO
Back to the Top
New Member Listings
East Region
Sarah Fernandez, Quincy Newspapers, Inc., Quincy, IL
Al Pell, Farm Journal Electronic Media, South Bend,
IN
South Region
Jeremy Lutgen, Novus International, St. Charles, MO
Julie McPeake, Southeast AgNet Radio Network, Ocala,
FL
West Region
Sara Cline, American Dairy Assoc./Dairy Council
of NE, Omaha, NE
Kurtis Workman, KBMW Radio, Wahpeton, ND
National Association of Farm Broadcasting | P.O. Box 500 |
Platte City, MO 64079
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