January 2007 Vol. 4 Issue 1

Ed Slusarczyk's Passing
Long-time NAFB Broadcaster Ed Slusarczyk passed away on Friday, December 29...continued

2006 State of Radio
Here is the "2006 State of Radio," according to Kyle Bauer...continued

President's Report
NAFB 2007 President Pam Fretwell invites you to listen to her audio President's Report...continued

Janelle Brose Named Michigan 'Communicator of the Year'
Janelle Brose
has been named Michigan Farm Bureau's 2006 Agricultural Communicator of the Year for broadcast journalism...continued

New Indiana-Focused Agriculture Radio Program Launched
Hoosier Ag Today announces the development of a multi-media Web site...continued

The New Holland 'Oscar in Agriculture' Winner
Marlin Bohling's 2006 winning entry on urban youth's knowledge of agriculture...click here to listen

Brownfield Promotes Youth Scholarship Opportunities
Brownfield has added a page to its Web site featuring topics of interest to young people with an interest in agriculture...continued

NAFB Calendar of Events
Coming soon to a tradeshow near you...

New Member Listings
See who is new to NAFB

eChats Formatted for Printing
Click here

 National Association of Farm Broadcasting | P.O. Box 500 | Platte City, MO 64079

 
 
 
 

 

 

 

 

Ed Slusarczyk's Passing

Long-time NAFB Broadcaster Ed Slusarczyk passed away on Friday, December 29 at approximately 6:00 a.m. eastern time. Ed had been struggling with recovery after surgery for a recently discovered brain tumor.

Ed Slusarczyk, founder of Ag Radio Network, was a commercial farm broadcaster more than 68 years. He grew up on a dairy farm near Prospect, NY loving radio, pretending he was a radio announcer when he was only 4. In 1938 Ed began reporting news of the Oneida and Lewis County FFA chapters on WIBX, Utica, NY.

When World War II started Ed built machine guns until enlisting in the Army in 1942. He survived the Normandy invasion in 1944, but was severely wounded in the battle of St. Lo. Recovery from a shattered left leg and ribs took nearly two years at the army hospital in Martinsburg, WV. A doctor suggested broadcasting as therapy. So, even while bedridden, he did a daily 30-minute program of farm news and sports on Armed Forces station WNDB.

The Slusarczyk family formed Ag Radio Network in 1976, starting with 11 stations. Ed reached his goal of "providing a voice for farmers in the Northeast" in 2002 when 144 stations were affiliated with Ag Radio Network, covering the Northeast from Maryland to Maine.

Ed Slusarczyk was NAFB regional vice president four times and chaired many committees. His awards and recognitions cover walls in more than one room. They include 1985 Farm Broadcaster of the Year, "Champion of Democracy" awarded by the Polish government in 1990, and NAFB Hall of Fame in 2002.

Condolences to the family may be sent to:
Ag Radio Network, Inc.
PO Box 437
Utica, NY 13503

Friends are also encouraged to send contributions to the Ed Slusarczyk Scholarship Fund that has been established in his memory. Checks should be made out to the NAFB Foundation and sent to:
National Association of Farm Broadcasting
Attn: NAFB Foundation/Ed Slusarczyk Scholarship
P.O. Box 500
Platte City, MO 64079

You may read the article on Ed's passing in the Utica Observer Dispatch here.

Some NAFB members shared their thoughts on Ed Slusarczyk:

"Ed will long be remembered in the industry as a true farm broadcasting pioneer and entrepreneur with the vision to develop his own farm radio network. His success was directly tied to his desire to serve his agricultural listeners and bring them the news and information they needed on a daily basis to run their businesses. His passion for the industry and NAFB have and will continue to serve as model for all of the professional farm broadcasters in the business. He will truly be missed by his NAFB family." Michelle Rook, 2006 NAFB President, WNAX Radio

"This is sad news to all our NAFB family. I enjoyed having lunch and (our) last good visit with Mr. Ed during the Trade Talks informal luncheon in Kansas City last November. He was one of the old time farm broadcasters who kept up with the times and contributed to a changing world. We will indeed miss him." Jerry Lackey, Voice of Southwest Agriculture

 

2006 State of Radio

About a year ago, I gave you the "2005 State of Radio Address," Here is the "2006 Slate of Radio" according to Kyle Bauer.

Ipods will not kill radio. Neat deal but will it affect CD sales more than radio. It takes too much energy and management for busy people over a long term. It is the same listener that bought a cassette Walkman 15 years ago, and a CD Walkman 10 years ago, and an mp3 player 3 years ago.

Young people do listen to radio. It might depend on what you call young, but ask any male from 25-35 if he heard about what was on the sports talk show and he will tell you. The content will drive the listener.

Satellite radio will not take over. They are finally at 1% penetration. They are still losing $10s of millions per month. Resubscription rates after the first year are 52% -- pretty hard to grow at that rate. By next year, there will be one company.

Internet radio will grow. With the increase in mobile Internet, people can listen to "their station" wherever they are. I have a farmer in Indiana that listens to our stream every day on his Blackberry. That will be your radio.

Kyle Bauer
KFRM Radio, Clay Center, Kansas

Reprinted with permission from AgriMarketing magazine.

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President's Report


NAFB 2007 President Pam Fretwell invites you to listen to her President's Report by clicking here.



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Janelle Brose Named Michigan 'Communicator' of the Year

Janelle Brose, Michigan Farm Radio Network, has been named Michigan Farm Bureau's (MFB) 2006 Agricultural Communicator of the Year for broadcast journalism. She was one of two Michigan journalists honored Nov. 30 at MFB's 87th Annual Meeting in Grand Rapids. The annual Agricultural Communicator of the Year Award recognizes outstanding work in print or broadcast media which helps "tell the story of agriculture" by informing and educating the non-farming public about the state's second-largest industry.

Brose was selected from a field of 16 candidates nominated by county Farm Bureaus across the state. Award winners were selected by a panel of MFB Information and Public Relations Division staff, two of whom are former journalists.

"She is just so excited about agriculture that we felt in Bay County that she deserved this award," said Terri Scheuerlein, information director for the Bay County Farm Bureau. "She is always positive, whether the news is good or bad. She's always professional and presents the news in such a way that you can't get upset."

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New Indiana-Focused Agriculture Radio Program Launched

Hoosier Ag Today (HAT), a radio program committed to covering Indiana's agricultural industry, announces the development of a multi-media Web site, www.hoosieragtoday.com. A daily podcast that can be downloaded directly or by subscription through a podcast download program like iTunes is also offered.

"Farmers are using the Internet in a variety of new and different ways," says Gary Truitt, Pres of Hoosier Ag Today. "We have incorporated a variety of approaches into the site to take advantage of current and future trends."

You can listen to a sample podcast from 12/28/06 by clicking here.

Reprinted with permission from AgriMarketing magazine.

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The New Holland 'Oscar in Agriculture' Winner

Marlin Bohling's 2006 winning entry on urban youth's knowledge of agriculture...click here to listen

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Brownfield Promotes Youth Scholarship Opportunities

Brownfield, Ag News for America, has added a page to its Web site featuring topics of interest to young people with an interest in agriculture, in an effort to better serve the increasing number of high school and college students and their parents visiting the Brownfield Ag News web site.

The page includes college scholarship information and news stories specific to youth involved in agriculture. Links to youth events covered by Brownfield are also included on the page. The scholarship listing is a complete resource for high school and college students who are looking for financial aid to help further their educational endeavors.

Reprinted with permission from AgriMarketing magazine.

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NAFB Calendar of Events

American Farm Bureau Federation
January 7-10, 2007
Salt Lake City, Utah

Beltwide Cotton Conference
Jan 9-12, 2007
New Orleans, Louisiana

Cattle Industry Annual Convention
January 31-February 3, 2007
Nashville, Tennessee

National Farm Machinery Show
February 14-17, 2007
Louisville, Kentucky

Commodity Classic
March 1-3, 2007
Tampa, Florida

National Pork Industry Forum
March 1-3, 2007
Anaheim, California

National Farmers Union
March 2-5
Orlando, Florida

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New Member Listings

South Region
Ray Nabors, Heartland Agriculture Network, Portageville, Missouri
Wravenna Phipps, Oklahoma State University, Stillwater, Oklahoma
Shelia Stannard, American Angus Association, St. Joseph, Missouri

West Region
Matt Dolch, Iowa State University, Ames, Iowa

 National Association of Farm Broadcasting | P.O. Box 500 | Platte City, MO 64079