Trade Talk, the centerpiece event of the NAFB’s National Convention, affords participants access to member broadcasters
to discuss the issues and topics that are important to their organizations, associations, and companies. Participants occupy 8x10 booth spaces, represented by spokespersons trained and comfortable doing radio/broadcast interviews.
 
Generally speaking, more than 100 broadcasters circulate among participants during all or parts of the 6.5 hours that
Trade Talk is open. NAFB can make no promises about the number of interviews to be engaged or as to what or how often recorded audio may be used in on-air programming.
 
Trade Talk should not be confused with a conventional trade show. Companies concerned with product promotion or brand marketing likely will find the event not productive to their interests, as reporter/broadcasters tend to seek news and issues perspective in the Trade Talk environment.
 
We have calculated that 2,360 interviews are accomplished, based on 118 participating broadcasters, and that those
interviews have a collective air-time value among our member stations and networks of $543,177. Participants are best
to be represented by two spokespersons, to accommodate more than one visiting interviewer at any given time.

For the complete Trade Talk Prospectus, please click here.


Please contact the NAFB Office (tradetalk@nafb.com) for information on Trade Talk, including the entry and participation policy.