Trade Talk, the centerpiece event of the NAFB’s Annual Convention, affords around 90 company and organization participants access to member broadcasters to discuss the issues and topics that are important to their organizations, associations, and companies. Participants occupy 10 x 8 booth spaces, represented by spokespersons trained and comfortable doing radio/broadcast interviews.
Generally speaking, 100 or more broadcasters circulate among participants during all or parts of the six hours that Trade Talk is open. NAFB can make no promises about the number of interviews to be engaged or as to what or how often recorded audio may be used in on-air programming.
Trade Talk should not be confused with a conventional trade show. Companies concerned with product promotion or brand marketing likely will find the event not productive to their interests, as reporter/broadcasters tend to seek news and issues perspective in the Trade Talk environment.
We have calculated that 2,360 interviews are accomplished, based on 118 participating broadcasters, and that those interviews have a collective air-time value among our member stations and networks of $543,177. Participants are best to be represented by two spokespersons, to accommodate more than one visiting interviewer at any given time.
For the complete Trade Talk Prospectus, please click here.
Please contact the NAFB Office (email@example.com) for information on Trade Talk, including the entry and participation policy.